Group customers with similar profile and needs so as to offer a customized business Solution which is more relevant to them.

Prudent use of Associate expertise based on specific need & demand of the business

Customer Relationship Management: Integrate the backend and all customer communication through various channels to provide a unified customer view across the organization.

Transparency with Customers : Formalized process which recognizes the need for customizing the business for Customers with similar profiles. Regular formal communication of business status and associated updates to all Customers.

• 13 Project Locations, 5 Regions
• 8 key projects, accounting for 90% of sales
• Adding approx. 2 new projects / month
• Over 100 employees servicing every day

• Strengthening in key sites/markets : Delhi & parts of North India
• Exploring new market opportunities Key cities of North India, Central & West India, South operations to start in AP in April .
• Leveraging key brand opportunities Deals in all Indian & International brands, Have access to strong niche brands, Adding new licenses for a range of products & services.
• Managing trading with brand-mix portfolio

• Manufacturing plant in Faridabad
• The only premium Water-proofing manufacturer with warranty on applied projects
• Dedicated R&D and manufacturing facility
• Delhi NCR based high quality Water-proofing materials manufacturing capability :Focused on superior quality and durability against branded products available in market
• The only company with 2 associate manufacturing plants : Private label, labor intensive productions, On-site quality control of third-party manufacturers
• Progressive rebalancing of manufacturing mix : 75-25% manufacturing mix of imported chemicals, raw materials & additives ? Flexibility to quickly adjust and shift production as needed